Information technology's safety to say that YouTube is the most popular video platform out there.

The simplicity of YouTube is one of the many reasons why information technology has exploded in popularity over the years. YouTube makes it so piece of cake for content creators to share their content with a big audition. And as a result, there'south a wide range of content to choose from. Then whether it'south endless beauty tutorials, product reviews, gaming channels, or hours of unboxing videos — YouTube has it all. In the millions of YouTube channels out at that place, you're guaranteed to find at least a few that strike you equally interesting. Permit'due south merely say, on YouTube there's something for everyone.

The commencement ever video uploaded to YouTube was on April 23rd 2005, showing one of the founders at the zoo, unambiguously titled "me at the zoo" . Since then, YouTube has come a long, long mode. It went from 0 to 1 billion viewers in a decade…that'south quite a journeying. Merely it isn't merely fun and games. At that place'southward more to YouTube. This amazing platform tin can help you grow your ecommerce concern in 2021.

By the fashion, our Youtube guide hither helps y'all build your Youtube channel from scratch, give your audience the content they want to see, AND make money from it. And bank check this resource out for even more tips on how to brand money on YouTube.

Here are the top 10 YouTube statistics that you demand to know about in 2020, in order to stay alee of your contest.

ane. Monthly Agile YouTube Users

youtube monthly 2.3 billion users According to the latest YouTube statistics, the video-sharing platform has two.three billion users worldwide equally of 2021 (Statista, 2021). It'due south ranked as the 2nd-almost popular social network, and the but platform that has more active users than YouTube is Facebook.

These 2.3 billion users are defined as viewers who log into the site at least in one case per month. Because YouTube videos tin too be viewed without using Google accounts, such as via the autoplay feature in WhatsApp , YouTube'southward reach is actually higher.

This YouTube user statistic tin can be of huge value to marketers in 2021. When more than two billion users are logging in every month to watch videos on YouTube, in that location's a massive and active market that marketers have the potential to tap into. And with an even wider reach, YouTube will certainly prove to be a great platform for your digital marketing efforts.

YouTube –The Second Most Popular Social Media Platform

If the beginning YouTube statistic we shared didn't get your attention, this one surely volition. 79 percentage of internet users say they have a YouTube account (Datareportal, 2019).

Created in 2005 by three quondam Paypal employees, YouTube has grown exponentially over the years. Google bought YouTube in 2006 for United states of america$1.65 billion, and now YouTube operates as one of Google's subsidiaries. Since the creation of YouTube, its mission has been to provide fast and easy video access to users, and the ability to share videos frequently. And since and so, it has grown across expectation. Information technology's no hole-and-corner that YouTube is a continuously growing social media platform, but there are many reasons that have contributed to its success today. One of the main reasons YouTube manages to agree its ascendant place in the industry is because of how accessible it is. YouTube makes it so easy to get started and share your content with a large audience. The simplicity with which people tin go started on YouTube has contributed immensely to attracting millions of content creators effectually the world.

YouTube Is the Second-Most Popular Search Engine After Google

Not but is YouTube the 2d-most popular social media platform, but it also holds the same title for search engines.

YouTube is the second-most popular search engine correct afterward Google. In fact, it receives more than searches per month than the likes of Microsoft Bing, Yahoo, AOL, and Inquire.com combined.

As mentioned earlier, more than than two billion of its users—equivalent to nearly one-tertiary of all internet users—log in each month. But that's not all. YouTube viewers lookout man over i billion hours of videos on its platform every single twenty-four hour period and are responsible for generating billions and billions of views (YouTube, 2021).

The popularity of the platform grants it a wide audience reach, which is especially true on mobile devices. The company says information technology reaches more The states mobile consumers than any other television network currently does.

The mobile-friendliness of the YouTube app is one of its near appealing factors and certainly something to take advantage of when advertisement on YouTube .

4. YouTube Statistics: YouTube in Numbers

YouTube Statistics: YouTube in Numbers

How is YouTube so pop and how is information technology able to generate billions of views every single day?

To sympathise that, we need to take a deeper wait at its numbers. YouTube is not only bachelor simply as well localized (YouTube, 2021) in over 100 countries . This means that the platform adapts to the unlike languages of the different markets it is in.

This makes information technology inviting and bonny for its users, which increases engagement and usage. Plus, information technology tin can exist accessed in 80 different languages. This ranges from the globe's most spoken languages like English, Spanish, and Mandarin to more obscure ones like Azerbaijani, Khmer, and Laotian.

In fact, the majority of videos published on YouTube aren't fifty-fifty in English. Co-ordinate to a survey, two-thirds (67 pct) of the videos posted by pop YouTube channels are in other languages. Of the rest, simply 28 pct are in English, while the remaining five percent are in English and other languages.

The same survey also found that even though at that place were significantly fewer videos in English language, English language-language videos tend to receive around four times more views than videos in other languages.

5. People Enjoy Watching Videos on YouTube Everyday

People Enjoy Watching Videos on YouTube Everyday

Everyday people watch one billion hours of videos on YouTube and generate billions of views (YouTube, 2019). Permit's do the math. If every unmarried person on earth watched a video, that's around eight.four minutes per twenty-four hour period per person. That'southward a mindblowing number that only adds to the credibility of video as a content source for people. Another interesting fact is that searches related to the term "how to" are growing seventy pct year over yr, according to searchengineland.com. This means that when users are searching for ways to acquire something, they rely on video content.

Marketers should be leveraging the power of video and cater their content according to the growing preference of video content. There are countless ways that you can start creating video content on YouTube. Maybe yous can create a YouTube channel where you can share updates with your audition, or interact with them and solve their queries or concerns. Or let's say you have an online store and would similar to share videos of your products on YouTube with your audience. Yous can even add a link to your YouTube profile on your ecommerce store, so your audience knows that they can notice you in that location. And when it comes to posting videos on YouTube daily, it doesn't injure to know the best time to post on YouTube, so you tin can make sure that your audience is active, and more likely to view your content.

6. Importance of YouTube for Businesses

Importance of YouTube for Businesses

As the importance of video content becomes increasingly axiomatic, more and more businesses are turning to video. Statistics show that 62 percent of businesses use YouTube equally a aqueduct to post video content (Buffer, 2019). It's the second nearly popular channel for businesses to share their video content, with Facebook securing first place.

YouTube may have gained a lot of popularity as a platform for personal video viewing, but it has likewise been a valuable tool for businesses. Recently, more than and more businesses have started to use YouTube as a channel to communicate with their existing customers and expose themselves to potential customers. And with the massive accomplish it has, it'due south no shocker that businesses are turning to YouTube to expand their marketing efforts.

Sharing has been made easy through the use of YouTube, and information technology goes both ways. Not only can businesses easily share their news with their audience, or amend their brand'due south visibility, simply at the same time, they tin use YouTube as a aqueduct to communicate with their market and receive feedback from them. This can exist washed through engagement with the audition in the YouTube comments.

YouTube also gives brands the possibility to customize how their channel looks. To take full advantage of this, businesses should update their YouTube channel to reflect their make identity, in lodge to stand out among the competition. Although information technology tin can be really piece of cake to set upwards a YouTube channel, the hard function is to continue working on it and posting regularly to increase subscribers and go along your audience engaged.

Given its multi-faceted benefits and potential, there'south much that businesses can gain with YouTube. However, just nine pct of all pocket-size businesses in the US apply YouTube (Brandwatch, 2020). Producing videos may seem tedious and expensive for small businesses, but there are many stock video websites and video editing software that are free. Plus, smartphone cameras today are capable of shooting sufficiently high-quality videos that professional cameras are no longer needed.

7. YouTube Users Prefer Mobile over Desktop

YouTube Users Prefer Mobile over Desktop

Mobile is first everywhere. Nosotros're spending more than time on our mobile phones than always before. That'south why this next YouTube stat comes as no large surprise. More than lxx pct of YouTube sentinel time comes from mobile devices (YouTube, 2019).

Yous and your business but can't afford to ignore the huge potential that mobile has to offer to your brand's visibility. It's evident that mobile views have increased much faster than desktop consumption, and because of this information technology'due south important to stay up to date with mobile video trends and then that your audience is presented with the content that they want to run into. At present while YouTube content is optimized for mobile by default, the of import affair to empathize is how you can meliorate the mobile feel for your audience. Content creators need to keep an eye on their YouTube stats and data for mobile viewers through third party analytics providers, such every bit comscore. Comscore provides enhanced mobile video reporting for YouTube and its Partner Channels across its core audition measurement services.

8. People Find New Products on YouTube

People Discover New Products on YouTube

Video is a powerful marketing tool. ninety per centum of people say they detect new brands or products on YouTube (Thinkwithgoogle, 2019). At present while it doesn't necessarily convince people to buy your products or services, information technology does get the message across. Consumers rely on video content during every footstep of the journey. And this slice of data is extremely valuable to marketers.

YouTube tin can assist popularize your product. If you're trying to get into a new market, or increase exposure of a product, you tin make a video of that product showcasing its benefits. With video content condign increasingly competitive, the central to call up is creativity. The more creative your content is, the higher the chances that you lot'll get your audience hooked to your style, and curious for more than. If your business concern is trying to make the most out of its video content, you should make certain that your video content empowers people to take action. Y'all tin can keep a few things in listen such as positioning your brand equally an expert in your category or niche, by engaging with your audience, answering their questions and concerns, and sharing your brand'due south ethos and ideas

9. 720,000 Hours of Video Uploaded to YouTube Daily

500 hours of video are uploaded to YouTube every minute worldwide (Tubefilter, 2019). That'due south 30,000 hours of video uploaded every hour. And 720,000 hours of video uploaded every day to YouTube. Wow. To put this into perspective, it would accept you shut to 82 years to scout the corporeality of videos uploaded to YouTube in only an hour. That's a lifetime of watching YouTube videos.

And while these numbers are staggering, information technology'southward cipher compared to the watchtime on YouTube. With the corporeality of new content uploaded to YouTube every minute, it'south no wonder that YouTube is growing its reach equally a channel. And that'south why businesses can't afford to ignore YouTube. Businesses tin can benefit from the use of YouTube by building a customs and interacting with their customers, by showing their products, or by advertising on the platform.

Most Popular Channel Among US Digital Video Viewers

When it comes to the consumption of digital video content in the United states of america, social media sites outperform the country's biggest news sites as the almost popular channels through which consumers do then.

Of them, YouTube is the dominant force by a far stretch, with 9 out of ten digital video viewers in the US using the platform to consume digital video content (eMarketer, 2019).

That puts YouTube fashion alee of its closest competitor, Facebook, which just 60 percent of US digital video viewers utilize. This is followed by Instagram at 35 percent and Twitter and Snapchat at 21 percent and 18 percent respectively.

These social networks are specially popular amidst Millennials and Generation Z, who experts say are not but spending increasingly more than time on social media by watching digital videos but also sharing them, which helps to disseminate brand letters.

Comparatively, the most popular news channel for digital video consumption, CNN, is watched only by 17 percent of US digital content viewers.

Conclusion

YouTube is the hereafter of amusement. It has been for a few years at present. And that's why yous and your business should be enlightened of these important YouTube statistics, and then you lot don't overlook YouTube when information technology comes to your marketing strategy. We're hoping that these 10 YouTube statistics for 2021 have helped explain why your brand should be investing in YouTube and how you tin can make sure you're making utilise of your resource wisely.

Summary: YouTube Statistics

Here's a summary of the YouTube statistics you lot demand to know in 2021:

  1. YouTube has ii.3 billion users worldwide.
  2. 79 per centum of Cyberspace users have their ain YouTube account.
  3. YouTube viewers watch over a billion hours of video on the platform every day and generate billions of views. (YouTube, 2021)
  4. YouTube is localized in more 100 countries and is bachelor in 80 languages. (YouTube, 2021)
  5. Everyday people sentry one billion hours of video on YouTube.
  6. 62 per centum of businesses utilize YouTube as a channel to postal service video content.
  7. More than than lxx percentage of YouTube watch time comes from mobile devices.
  8.  90 percent of people say they discover new brands or products on YouTube.
  9. 400 hours of video are uploaded to YouTube every minute worldwide.
  10. 90 percent of U.s.a. digital video viewers use YouTube, the most popular channel for digital video consumption.